Project Experience
uring a career hiatus, I took the opportunity to broaden my expertise by undertaking diverse projects across multiple industries. Supported by my university, I engaged with companies on projects of varying scope, gaining hands-on experience and applying my skills in different contexts. The quality and impact of my work were consistently recognized, with all projects receiving positive feedback and accolades for their excellence, further strengthening my professional capabilities.
Account Software Implementation
This project involved transitioning the company from Tally to Zoho Books while streamlining accounting and business processes. Operating in an industry with limited adoption of modern software, this initiative was both unique and pioneering. The project positioned the company for a first-mover advantage and paved the way for future integrations with e-commerce platforms and payment providers, setting a strong foundation for growth and innovation.
Social Media Audit
This project, conducted for the Australian Government to promote Australian universities in Dubai, involved preparing a comprehensive social media audit and presenting it to the CEO. The report provided an in-depth analysis of TAG’s content, target audience, competitors, and engagement metrics, along with strategic recommendations to enhance their social media presence. The project was highly acclaimed and officially endorsed by the Australian Government, reflecting the quality and impact of the work delivered.
Finance Trainee
During a 2-month remote training program with a German-based company, I undertook two projects as a finance trainee, leading a diverse team of six members from different countries. The first project involved conducting a SWOT analysis for Carrefour and delivering strategic recommendations. The second focused on Emirates Airline Group, where I performed detailed financial statement analysis and profiling, providing actionable strategic financial advice. Both projects were highly praised by the project manager for their quality and impact.
Finance Manager Trainee
During a 6-month tenure as a Finance Manager Trainee, I oversaw supplier monitoring and secured gold transportation while leading strategic investments in innovative software to manage fluctuating gold rates. I implemented effective tax policies to minimize liability and strengthened supplier relationship management, negotiating competitive, fixed gold rates. These initiatives collectively enhanced business operations, improved financial stability, and optimized overall efficiency.
Strategic Growth Report
This project was undertaken for a new entrepreneurial venture, Kings Traders, and involved a comprehensive analysis of the company’s marketing strategies, products, target audience, and brand value. I delivered strategic solutions to boost market share, increase brand exposure, and enhance overall brand value. The CEO was highly impressed, and the project won first place for Best Project at the university. As a result, the company’s market share grew by 3% and its social media presence increased by 53%.
Market Position Audit
This project was conducted for 3M’s Scotch Brite division and involved a comprehensive audit of the marketing 4Ps across the UAE. I delivered a detailed report with strategic recommendations to enhance brand awareness and retail presence, presented to regional managers. The project won first place, and the implemented solutions led to a 30% increase in brand awareness.